The Festival Guide
This physical print guide of the festival was essential to communicating the identity of the event and to draw festival-goers into the fray of performances.
Additionally to the cover, I also contributed to several original assets in the guide itself, like five custom and unique maps for each region the festival took place in. I used them to communicate information to the viewer while emphasizing the natural beauty of Portland and maintaining the graphic simplicity necessary for the context.
Guide Front cover (rejected draft)
Social Media Outreach
Using Meta lab to schedule and manage social media, I collaborated with the marketing team and festival leadership to create a consistent and eye-catching presence on social media.
This consisted not only of posts, but creating a truly unified page with coordinated profile pictures and page banners. These heavily featured a vintage wallpaper that I drew by hand to be high quality, tile-able, and versatile.
Banner Created for Facebook
Alternate Profile Picture
Alternate Profile Picture
Profile Picture for socials
Instagram/Facebook post (collaborative with marketing team)
Instagram/Facebook post (collaborative with marketing team)
Alternate dimensions for sidebar ad.
Banner in-story ad, with minimal text to feel intimate and eye-catching.
Compressed promotional image to be integrated into email signiture of staff
General-use logo image
Promotional Images
Fertile ground needed to establish consistent branding for consumers.
My work for them consisted of creating multiple ads with different dimensions for use in both print and digital contexts, and integrating motifs that brought a sense of consistency for potential customers.
Web Design and Original Assets
Using Wordpress, I created a consistent aesthetic and integrated it into the web presence of Fertile Ground Festival.
This involved creating an array of custom assets, including home/landing page graphics, hyperlinked image widgets, sidebars, and a series of custom banners for each page.
Check out the site here
